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being was a zine stretching and seeking in the slow lane. It was lovingly created by two people who are fans of the good life and thus didn’t generate any money or get into cahoots with any brand. Its aim was to add value to people’s lives in a world where true value was (and still is) undervalued.

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being was launched in September 2021 in Hong Kong as a print zine, and distributed for free in a few local, independent spots. Ten months later, after a relocation to Scotland, the zine found itself in both digital and print forms in Edinburgh. But at the end of 2022, after realising that using so much paper (even the recycled kind) could no longer be justified, the zine became digital only. Wary of producing just another website full of content, being became slightly shorter while staying true to its intention: to encourage everyone to slow down and consume consciously. In early 2023, after over a year and a half of creating and distributing being, its life came to a natural close. The last issue was March 2023. Thank you for your readership and your kind e-mails.

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You can find all of the back issues here.